China merchants to join
Brand advantage:
1. Tangyang gongfu tea, which began in 1851, ranks first among the "three fujian red gongfu". In 1915, he won the gold award of Panamanian universal exposition, and was designated as a special tea by the British royal family, which became popular in the world and became one of the international famous tea brands. Since 2007, it has been rated as China famous person special tea, "China's first tea for Olympic bid" and China famous trademark, and has won the gold award of international and domestic tea expo for many times.
2. In 2009, "white cloud snow bud" was awarded "provincial famous tea" by fujian provincial famous tea evaluation committee; "Spring buds before the Ming dynasty" won the gold award of the third "tangyang gongfu" cup and dou cha exhibition; In 2010, "tanyang gongfu (jin guanyin)" won the silver award of the seventh "fujian tea (yuan tai) cup".
3. The enterprise has developed rapidly in recent years, and has been rated as the municipal leading enterprise of agricultural industrialization in ningde city, the unit of honoring contracts and keeping promises, and the "AAA" credit enterprise of agricultural credit cooperative of fuzhou city.
Product advantages:
1. Serialization: Jin Chan Xiang series, Jin Xi Yutang series, yo Hong series, the three series of products cover high, medium and low grade to meet the needs of different consumption levels.
2. Standardization of quality, standardization of price and standardization of safety production.
3. The products are registered and certified by the national origin mark, SC certification, the international Rainforest Alliance certification, and green food certification.
Professional advantages:
1. Raw material base: the company owns 3,600 mu of raw material base of green food (tea), which effectively ensures the quality and quality safety of raw materials of the company's products.
2. Plant and equipment: the company has a processing plant covering 10,000 square meters and an automated tea production line.
3. Advanced technology: inheriting the centuries-old tea making technology, having experienced tea makers and senior national tea critics, a professional technical team has been established.
4. Team of colleges and universities: the company adheres to people-oriented, takes excellent employees as the core, establishes a relatively complete set of modern enterprise management system, firmly establishes the sense of competition, and has accumulated a solid foundation for expanding the national market.
Operating advantages:
The company adopts the advanced development model, with franchised franchising stores as the main, franchised franchising counters and stores as the auxiliary chain franchise model, strengthens the marketing management, through the brand promotion and channel construction, for the vast number of franchisees to bring the economic benefits of sustainable profit development.
To support
1. Image system support:
Authorized to operate "great prosperity" brand, provide a set of standard, unified VI visual image; Franchisees are free to enjoy the company's uniform store image design, unified allocation of advertising materials and media advertising support covering television, radio, newspapers, professional magazines, Internet, outdoor advertising and other forms; The company participates in large-scale exhibitions on an irregular basis to further enhance the brand awareness and brand image of daxing.
2. Management system support:
(1) standard and professional operation management mode
Company from location to open operations are formulated the standard, professional operation mode for the use of franchise store management, including opening knowledge manual, product manuals, operation manuals, employee handbook, etc., the franchise system in the management of standardization, specialization, franchisees can obtain professional knowledge, so as to shorten the time of the master management skills;
(2) training support
The company carries out professional knowledge and management training for the franchised stores, and sends regular personnel to the franchised stores for exchange and management guidance. Including: professional knowledge (including tea, tea sets, tea art, tea culture), shop service etiquette, store daily management, product display, sales skills, customer development and maintenance, inventory management, correct use of operating equipment, etc.
(3) customer service support
Fuxing and flourishing company provides strong and perfect support for customer service: the company has a special customer service department and professional service to franchisees and consumers through the 400 - customer service line for 24 hours.